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What we know matters but who we are matters more.
— Brene Brown

Athletic background: Jiu Jitsu black belt under Rubens “Cobrinha” Maciel, 3 years of dutch kickboxing under Antoni Hardonk.

Education: Master of Science in Sport and Performance Psychology with concentration in applied practice from the University of Western States. Bachelor's degree in English with an emphasis on Creative Writing from California State University, Northridge. 

MY STORY

I started training jiu jitsu in 2009 while I was working and in college full-time. It was the first decision I made that was completely my own and it altered the direction of my life path.

I competed for the first time after three months of training and maintained an active career since for over a decade. I have experience competing in many organizations and competitions all over the world. See my resume below for major accomplishments.

A pivotal moment in my career was when I created a non-profit with my mom and sister called #SubmitTheStigma after the suicide of my father. My own experiences with mental health and the unfortunately common tragedy my family endured sparked an opportunity to help others feel less alone. I organize charity seminars all over the world to educate people and call for action to support and accept one another within the jiu jitsu community. You can find patches and shirts at most major tournaments sported by those who support the cause.

I received my black belt from the hands of Cobrinha in November 2017 and chose to pursue a career in MMA. I won my amateur debut and when the pandemic happened in 2020, I took time off to consider my long-term goals of building a legacy. I attended UWS in 2021 to become a mental performance consultant and am proud to help others develop their potential with a healthy, sustainable approach that champions well-being, enjoyment, and optimal performance outcomes.


My Consulting Philosophy

I have always marched to the beat of my own drum. Whether it was choosing my own mismatched outfits in preschool or choosing to dedicate my 20’s to a niche sport, I have always felt the need to follow my passions no matter how much they differed from the status quo. This was by no means an easy task considering the desire to belong is a basic psychological need (Ryan & Deci, 2000). I constantly grappled with my need to be different while wanting to be the same because blending in is much easier than standing out. When I began my athletic experience at the age of 20, I had not seen myself as an athlete or a performer but what I learned on the mats gave me the confidence to seek greatness through authentic means.

I believe greatness comes from authenticity. This is not to say that being alike is a sure way to avoid greatness, but standing out is key. What makes someone great at what they do? They strive for excellence. In order to strive for excellence, you must determine what it is about you and your story that stands out as above good, above average, or above expectation. These can be labeled your gifts or your superpowers or your talents. Whatever they are, you must find them, nurture them, and enjoy them. The key to greatness, then, is liking what you’re good at. When both of those align, greatness becomes easy.

I was diagnosed with ADHD at the age of 21 while I was knee deep in my undergraduate program. My mom had been advised by my school to have me tested when I was in kindergarten, however my pediatrician reassured her that I was “just smart”. This led me to many gifted and honors classes throughout my primary education and report cards that revealed okay grades and comments like “talks too much”. A diagnosis is not always beneficial but for me it was an opportunity to relinquish myself from the struggles I faced trying to fit into a world that does not operate the way I do. This led me to live a life that pertained to my individual values rather than the traditional values of society. My endeavor to conquer a male-dominated sport while putting other traditional values aside like motherhood and career is an authentic expression of my pursuit of excellence and greatness.

Performance is an opportunity for growth, value clarification, and expression. In this way, mistakes and failure are not setbacks but data to perform better next time. Determining individual values outside of the status quo helps to create a path of authenticity in the face of adversity–the pull to conform. Expression is essential for making one’s own thoughts and feelings known. What makes all of this possible is an emphasis on task over ego orientation (Duda, 1989). If we focus on comparison to others, we limit ourselves. If we instead focus on becoming better than we were, there is no comparison and therefore no limit to what we can achieve. Greatness is showing up to a challenge with our authentic selves, the way we know best and in the best way we can. Thus a mastery orientation allows us to strive for greatness outside of the confines of the status quo and forge the path of least internal resistance while having the courage to face external adversity.

I experienced many instances of external adversity, or things beyond my control during my athletic career such as lack of funds, gender inequality, rejection, injury, and bad calls. Understanding what I had control over and what I did not helped to mitigate my feelings of helplessness. Rather than becoming a product of my circumstances, I chose to focus on my internal locus of control because it gave way for more certain expectations (Rotter, 1966). If I could regulate my emotions and arousal, it would be easier to realize my game plan and access knowledge I gained during preparation for competitions. There are many things athletes cannot control so understanding which is external and which is internal can promote more adaptability in facing adversity.

Another aspect of facing adversity was failure in achieving a goal. It can be easy to criticize ourselves when we fail to live up to expectations whether they be our own or others’ expectations of us. This is why self-compassion is important for achieving greatness. Liking yourself and embracing your authenticity undermines the shame we feel when we do not measure up (Brown, 2015). Pressure to perform can lead to self-criticism and a tough love approach that only serves to reinforce shame and external expectations. Self-compassion consists of mindfulness about our insecurities to raise awareness, self-kindness to comfort ourselves in the midst of struggle, and common humanity to normalize the struggle (Neff, 2003). Achieving greatness requires struggle, but waging a war on ourselves is counterintuitive. Authenticity, then, is a way to accept ourselves and embrace our differences.

Greatness comes from within. Who we are is more important than what we achieve (Brown, 2015). I march to the beat of my own drum because I am wired differently. I embrace those differences because I know that fighting them in order to conform leads to discomfort and self-loathing. So I choose to root for myself and whether or not I achieve greatness is interpreted by me.

Latest Instagram Posts

 
 
 
 

Media Appearances

PODCASTS

Episode 5: Erin Herle - Rolling for a Reason - March 2024

Ep. 265: Mental Toughness, feat. Erin Herle - BJJ Mental Models - January 2024

How The Mind Plays A Role in Performance w/ Erin Herle, M.S. - Body by Boss - January 2024

Erin Herle, Black Belt, Mental Performance Coach and Founder of Submit the Stigma - Unmasked! The Podcast - April 2023

Episode 88 - Erin Herle, BJJ Black Belt under Cobrinha - LimitLess Radiocast - February 2023

Episode 133 - Armbar Your Brain With Erin Herle - Self Worst Podcast - June 2022

#90 - #SubmitTheStigma - Erin Herle and Valery Brosseau - Choking Hazard Podcast - April 2022

#82 Erin Herle - The ROL Radio Jiu Jitsu Podcast - January 2022

Erin Herle of Submit The Stigma - Notepad Philosophy - November 2021

#45: Erin Herle - Submit The Stigma - The Fight Back Podcast - October 2021

Submitting the Stigma of Mental Health in Martial Arts With Erin Herle - The Sonny Brown Breakdown - September 2021

Ep. 133: Submit the Stigma, feat. Erin Herle - BJJ Mental Models - July 2021

#57: Erin Herle - Confidence Through Martial Arts - The Earthly Delights Podcast - June 2021

Jiu-Jitsu, Self-Expression, and Finding "Your Weird" With Erin Herle - Real People-Real Voices of Mental Health - April 2021

93: ERIN HERLE / LIFE'S SEASONS - BJJ Goons - March 2021

JJD Ep.38, A Mental Health Discussion with Black Belt and #SubmitTheStigma Founder Erin Herle - Jiu Jitsu Dummies - March 2021

Erin Herle - RNR Season 2 Episode 18 - Rear Naked Radio - August 2020

Girls in Gis Podcast Episode 2: Locker Room Talk - Girls in Gis - May 2020

# 18 Wanna get you butt kicked by a girl? Today's the day - Ratchet Dojo - May 2020

Ep. 14 Suicidal Ideation with the Jiu Jitsu Black Belt w/ Erin Herle (Part 2) - Take Your Pills, Psychopath! - May 2020

Ep. 13 Meet the Jiu Jitsu Black Belt with Generalized Anxiety Disorder w/ Erin Herle (Part 1) - Take Your Pills, Psychopath! - April 2020

44: ERIN HERLE / WU-TANG VS METALLICA - BJJ Goons - January 2020

#SubmitTheStigma w/ Kristina Barlaan & Erin Herle - The Martial Culture Podcast - November 2019

Submitting the Stigma about Mental Illness - The Jen Z Podcast - September 2019

BJJ GOONS Ep. 29: #goosenecking / This Is Where I Thrash - BJJ Goons - July 2019

Episode 8: Erin Herle, Submit the Stigma - Rolling for a Reason Podcast - June 2019

Episode 10 - Erin Herle - The Cage Free Chicks Podcast - May 2019

EP 25 - Submitting the Mental Health Stigma | Nonprofit Submit the Stigma Founder Erin Herle - The BJJ Mental Coach Podcast with Gustavo Dantas - November 2018

BJJ GOONS Ep. 7: Talk That Talk / Jiu-Jitsu Nomad Life - BJJ Goons - July 2018

Season 02 - Episode 24 - Erin Herle - Great Northeast BJJ Podcast - November 2017

Erin Herle Talks Depression, Spider Traps, And BJJ For Self-Defense - Jiu Jitsu Times - August 2017

#120 - Erin Herle | SUBMIT THE STIGMA - Show the ART Podcast - May 2017